Investment Approaches

Filtering all the information that is available and relevant to you, as an investor, can be difficult, and that is where Investment ViewPoint can help. We have defined three main broad groups of investor:

This allows you to self-select which one of three carefully crafted ‘investor personalities’ you feel most closely matches your investment style, at a particular time, in relation to a particular investment. So you could for example follow a Cautious approach in your PensionMaster, but take a more Moderate stance in your Investment ISA.

 

Cautious     Cautious

If turbulent markets give you sleepless nights and you prefer the returns from your investments to be smooth and stable, then you are probably a cautious investor. Your portfolio might include a high proportion of government securities and a wide variety of funds, as well as individual company shares.
>> Read cautious investment approach in full


Moderate  Moderate

If wild swings in the value of your portfolio make you a little uncomfortable, but you can tolerate some volatility in the short term in return for long term profits, you are possibly a moderate investor. Your portfolio is likely to contain a wide variety of investments with individual company shares, complemented by funds and structured products to dampen volatility and gain exposure to different regions and asset classes. You may also make use of products like Contracts for Difference and Covered Warrants with a proportion of your portfolio in order to try your hand at playing the market. You have a balanced attitude to risk, where you are prepared to lose some of the value of your portfolio, in your aim to achieve above average returns.

>> Read moderate investment approach in full


Opportunistic Opportunistic

If you relish extreme volatility in equity and other investment markets, viewing this as an opportunity to profit from regular movements in asset prices, you are likely to be an opportunistic investor. You are willing to take big risks with the value of your portfolio in order to make potentially big returns. You may use Financial Spread Trading and Contracts for Difference alongside more mainstream investments to enable you to make positive returns from both upward and downward price movements. You might also keep a close eye on financial markets to identify potential opportunities, and may even trade daily.
>> Read opportunistic investment approach in full